This post is something of a sequel to our recent one about marketing your wedding photography service. You might find that you have exhausted all the traditional methods of building up a reputation and your business is just coming in too slowly. If this is a case, try some of these less conventional methods for getting new leads.
Run an online blog
It’s one thing using your best images in your portfolio online, but you need to be telling the story that goes with them in order to really make an impact on anyone who’s browsing. A blog gives you can opportunity to tell this story, and if you have it updating regularly (even scheduled in advance) this can be a great source of online traffic.
Create useful guides
Another way of getting your name mentioned in content and spreading it online is to come up with handy tutorials or guides that offer some real value to people. This proves that you have real experience and skills.
Use social networks
For photographers, social media is an ideal tool because people love to see professional photos of things like weddings on their personal feeds. This works especially well on Facebook and Instagram. You can also experiment with different channels and tailor your posts to each audience. Remember to tag people in pictures where possible so all their friends are exposed to your work and they have a prompt to share it further.
To get your name out there, you can use search engines, social networks or other websites as advertising platforms. Read up on your options such as Google AdWords, Facebook Adverts and more, then choose what suits your business the best and try it out.
Team up with a wedding planner
If possible, find a wedding planner that is in need of someone they can recommend to do the photography at their clients’ weddings. Even if this slot is already taken, you could work together to earn mutual publicity by doing a joint photo shoot.